Of course, not every character in your story is going to be the main protagonist, but they should still be individual. Whether it's the way they talk, walk, look, or think, each character needs to have at least one distinctive feature that sets them apart from others regardless of how many times they appear in the plot. This helps to create a sense of familiarity, and paint a picture for the reader so they can identify with each persona the same way they would with real people which deepens the connection between them and the story itself.
Example:
Walking through the market was like looking into a kaleidoscope-- bursting left and right with hypnotizing colours and a cacophony of sounds. I wasn't sure how anyone could buy anything, because all the intricate patterns and shiny trinkets seemed to wash together; it was difficult to focus on a single object. Yet, it was packed-- really packed.
I weaved through the herd of coats, walking on my toes to catch a glimpse of any face that would reestablish some sort of structure in this pandemonium. One girl kind of looked like my aunt Celine; at least, her hair did-- it cascaded over her shoulders, so dark it didn't even reflect the blinding light around. One man had the largest nose I'd ever seen, and it was covered in gold piercings that made his eyes above look dull and grey. A merchant with a goatee crossed my path, but he spoke so fast it was hard to catch what he was selling as he towered over me. I was quick to slip away. Soon a clearing emerged as a stretch of blue sky; I could breathe again.
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